Taking a format agnostic sub-brand ‘We Love Sport’ to the next level. A consumer brand that offers true sport value.

HERE FOR THE CHEERS

Champion sport in the pub, among fanatics, flirts and ‘at homers’

Challenge

Sport in the pub, not exactly rocket science. But in the face of a struggling hospitality industry post Covid-19, the cost-of-living crisis and an experience driven generation, how could we best position the pub, making it attractive for all audiences?

Sport is so prevalent in culture, across different audiences, everyone will have a sporting moment that is worth watching. How could we make these moments pub essentials vs TV at home?

Solution

‘Here for the Cheers’ a repositioning that drove a CTA based message. Bringing both sport and the pub together. This positioning has been consistent, supported with key tentpole moment campaigns, talent, supplier partnerships and mass reach objectives.