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Pushing beyond the traditional race going audience
How do we increase the relevancy of horse racing beyond the traditional race going audience?
The racecourse is everyone’s turf.
Remove the stereotypes people have by showing there is something for everyone at the races, and to not let a narrow set of fans keep racing for themselves.
Vibrant and contemporary colours and casting was used to communicate the positive and inclusive experience of racing.
Routed In Racing
An identity inspired by the racecourse, but with a fun, punchy vibe.
