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We Are All Different, But We All Run United
2019 was the year that ASICS became the title sponsor of what was previously known as the Virgin London 10k.Having been retained as ASICS’ Pan European comms agency for more than a decade, our brief was to create a digital marketing campaign to activate the inaugural headline event.
United through their love of running
Despite a diverse spectrum of backgrounds and beliefs, the ASICS London 10k participants are able to unite through their mutual love of running. Politics, religion, income…none of this matters when you’re out running together.
To bring this concept of running united to life, we created a series of short videos entitled ‘Run united’ interviewing a diverse section of runners on the reasons they run.
