- BT has launched The BT Big Sofa Summit, an online hub and integrated marketing campaign encouraging people across the UK to get talking about climate change.
- The hub will feature expert-led tools and resources for renters, homeowners, those still living at home and SMEs.
- BT has teamed up with presenter, actress and singer Kimberley Walsh and Diversity duo Jordan Banjo and Perri Kiely to spark the conversation about how smart tech can be used to help the environment at home: bt.com/BigSofaSummit
- The campaign was devised and delivered by Pitch Marketing Group (creative, design, PR & creative content production).
BT has today launched The BT Big Sofa Summit, an online hub and supporting integrated marketing campaign, encouraging people across the UK to get talking about climate change and how they can be greener at home with the help of smart tech.
The BT Big Sofa Summit will provide the nation with free, practical advice, tips and resources on the small steps everyone can take to cut household emissions, showing that you don’t need to be a world leader to play your part in the fight against climate change. The campaign invites people from across the county to host their own Big Sofa Summit and spark the conversation about how they and their home could be greener with the help of technology
The hub will feature content presenter, actress and singer Kimberley Walsh and Diversity duo Jordan Banjo and Perri Kiely, who have held their own summits to talk about what they can do to reduce their carbon footprint, from saving energy through shorter showers to installing LED smart lighting. Furthermore, Walsh, as owner of clothing brand Kimba Kids, will also offer advice to small businesses on how they can be greener and more sustainable. Furthermore, an extension of the campaign encompassed BT’s global internal workforce of 100,000 colleagues and was delivered primarily through their internal comms channels.
The online hub will be supported through an eight-week integrated marketing campaign including PR and paid social (Facebook, Instagram, YouTube), audio through the Acast podcast network, media partnerships with Reach plc and News UK, and content featuring on BT Sport. The campaign was devised and delivered by lead agency Pitch Marketing Group (creative, design, PR & creative content production), with media buying via Essence.
Check out the celebrities’ Big Sofa Summits, and find out more about The BT Big Sofa Summit, here: www.bt.com/BigSofaSummit.
BT has led on climate action for three decades and recently announced plans to bring forward its net zero target from 2045 to 2030 for its own operational emissions and 2040 for its supply chain and customer emissions.
Lucy Hutchinson, Head of PR, Pitch Marketing Group, added: “With world leaders coming together in the UK this year for crunch talks on climate change, BT wanted to show that you don’t have to be a prime minister, president or chancellor to make a difference. But climate change is an overwhelming topic. Our insights indicated that to truly engage with such a big issue, we need to see ourselves as part of the solution and The BT Big Sofa Summit does just that – providing the nation the inspiration and tools they need to make a difference from the comfort of their sofa. This fully integrated campaign has been a real team effort between Pitch and BT’s Digital Impact team, and we’re excited about the conversations and change it will help inspire.”
BT’s commitment to reducing emissions will help the UK Government meet its target of net zero emissions by 2050. The company is calling on other businesses to take similar steps by setting their own net zero targets and by engaging with their customers, colleagues and supply chains about climate change, what it means for them and what they can do to make a difference.
To find out more about the BT Big Sofa Summit and to see how you can host your own visit: www.bt.com/BigSofaSummit
You can share your Big Sofa Summit resolutions on social media using #BTBigSofaSummit.
