No Excuses!

Promote ASICS research which revealed that just 15 minutes and 9 seconds of exercise is all that’s needed to deliver a mental health uplift and encourage people to share their exercise on social media to raise money for mental health charity MIND.

Gen-Z are the least likely generation to exercise – blaming lack of time – we needed to focus on them to deliver cut through.

We recruited famed house mother and TV star Michelle Visage to record a public service announcement – outlining all the ways Gen Z waste time on pointless, meaningless tasks and empowering them to take 15 minutes to exercise for their mental health.