Pitch starts the year with news it has been appointed by Step One as its dedicated strategic comms agency, on a remit that includes strategic comms consultancy, PR and influencer marketing across sports and consumer lifestyle.
The team will provide counsel to the brand’s newly appointed Head of Marketing and Comms, Claire Edwards, as well as Founder and CEO Greg Taylor as the brand expands into the UK sports and lifestyle sector, following its stratospheric success in its home nation of Australia.
With the brand selling one pair every seven seconds globally, the communications campaign will focus on working with Step One’s growing roster of talent and athletes to amplify and elevate Step One’s brand in the UK, making it the must have choice in underwear.
Step One is a leading direct-to-consumer online retailer for men’s and women’s underwear, which has an incredible 60% daily returning customers. It offers an exclusive range of high quality, organically grown and FSC® (FSC-C183245) certified, sustainable, and ethically manufactured underwear that suit a broad range of body types. The Forest Stewardship Council® FSC® is a global certification body respected by businesses and governments in over 80 countries. It upholds rigorous standards in areas including environmental, social and economic criteria.
Step One has transformed the underwear market with an innovative design and celebrity following, and has quickly grown into a multinational company now operating in Australia, the US and the UK.
The revolutionary design, which sets itself apart, features UltraGlyde panels that prevent chafing and leg ride-up, breathable fabric that wicks away sweat and a 3D comfort pouch for men that keeps everything in place.
Pitch, a 100% employee-owned agency, adds Step One to a portfolio of consumer brand clients that include Beats by Dre, Tinder, ASICS, NatWest, EA, Red Bull and EE.
Chris Allen, Managing Director at Pitch Marketing Group said; “We’re delighted to kick off the year by welcoming Step One to our PR and Influencer team. As a challenger brand on a journey of significant growth, we’re excited to be supporting Claire and the Step One team on this journey, helping the brand create cultural connections with UK consumers. The team have started the way they mean to go on, with the coverage already rolling in.”
Claire Edwards, Head of Marketing and Comms at Step One “Step One has seen huge growth in the past seven years and as the brand continues to grow in the UK we have bold ambitions for the year ahead. With a growing celebrity and athlete following Step One plans to accelerate the growth of the brand via fame-driving comms campaigns and strategic partnerships. We feel strongly that Pitch is the right agency partner to take on the next step of our journey.”
