In the 5th season of their Title partnership, Gallagher had steadily built brand awareness amongst a rugby audience, but understanding of their broad range of services amongst business leaders was lower.

We were tasked with creating a multi-channel marketing campaign that increases brand understanding of Gallagher as a trusted insurance broker among their target audience, within rugby and broader sporting audiences.

We focused on one of Gallagher’s core service offerings, risk management, as a vehicle to connect Gallagher with both business leaders and a rugby audience.

In business and in rugby, ‘risk’ has two sides to the coin. In some scenarios risk is something to be embraced in order to achieve success, whilst in others it needs to be mitigated to protect what you have.

Just like in rugby, businesses need experts who can help them prepare and plan for different scenarios in uncertain futures.

We distilled this insight and Gallagher’s wide range services into the simple comms platform:

‘Make the Right Call’

And brought this to life in two ways: The Gallagher Leaders Scrum and Making the Right Call