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FC Global
We are retained by EA to lead the online community and create content at the speed of social.
Challenge
EA SPORTS FC makes some of the best produced content in the world, from trailers to gameplay capture. But with the new EA FC franchise, they needed to reach 16-24 year olds who weren’t currently fans.
Cultural Spark
Whatever’s hot on social. For EA, we react to the biggest social trends and create short form video content that gives EA FC a credible connection point with culture, beyond the game.
Implementation
For two years we’ve supported FC24, FC25 and highlighted product and brand moments.We share a slack channel with client, sharing ideas as they happen, breaking out of static calendars and being agile to ideas.
One approved, we create fast turnaround content fit for community and channel – from concept to feed in less than 24 hours.
