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Holiday House
We’ve worked with Beats by Dre since 2016 as their retained PR and Influencer agency. Helping them to culturally connect with consumers.
Challenge
Christmas is a notoriously competitive time to secure coverage, with media and influencers looking for creative and engaging pitches to catch their attention and inspire their content for the festive season. Beats needed an event that would genuinely engage, excite and culturally connect.
Cultural Spark
Stormzy’s immersive ‘House Party’ in Soho is one of the hottest new venues in London right now.
Implementation
We took over the entire 7 floor space and created the Beats Holiday Party takeover at House Party, with everything from tooth gem artists, hair stylists, and make-up artists set up in a Kim Kardashian inspired bathroom. Also on site were bespoke t-shirt printers and a customization station to personalise new apple iPhone cases.
