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We’ve worked with TAG Heuer for three seasons on strategic activations for their football partnerships with the Premier League and Manchester United, including the conception and creation of the TAG Heuer Pressure Test, a digital platform and in-store activation that is rooted in their overarching brand slogan of ‘Don’t Crack Under Pressure’.
In October 2019 we launched the TAG Heuer ‘Young Player of the Season’ campaign with a video that brings to life the mentality of fearlessness, by channeling the mindset of our players, through a monologue which highlights the biggest perceived obstacles that faces them when playing in the Premier League. The video resulted in 100,000 plays of the TAG Heuer ‘Pressure Test’ in its first 24 hours.
The video resulted in 100,000 plays of the TAG Heuer 'Pressure Test'
