The PGA came to Pitch with a brief to build its fan base in European markets, particularly amongst younger audiences.

Our idea was to work with YouTube sensations, The F2 freestylers, who could connect us to a huge and engaged audience of young sports fans.

We flew them out to Sawgrass where they met with the world’s best golfers, and created content of a series of epic golf trick shots which generated more than 10 million content views and 1.2 million engagements