Insight: EA SPORTS FC makes some of the best produced content in the world, from trailers to gameplay capture. Yet this isn't what the TikTok community wants. 

Idea: 

Pitch work with EA SPORTS FC to bring FC gaming culture to life on TikTok. From game banter to in game fun. Driving social success and channel growth.

Implementation:

We’ve established a custom ideas engine, delivering reports 3x per week, with trend and reactive opportunities.

Once developed, we’re pushing ‘produce’ and creating content in 24hrs. Live on channel and added to the calendar.